Hi! I’m Jackie Robinson, the founder and owner of Rawwbeauty, a team of truly unique and talented makeup and hair artists. I started Rawwbeauty in 2010 with the dream of providing high-quality, one-of-a-kind makeup artistry services to central Alabama’s brides, models, and beautiful women. Before I launched my own company, I worked with MAC Cosmetics, NARS, and Too Faced for almost a decade. In 2013, I compiled everything I’ve learned from my years working in makeup artistry and launched my own line of Rawwbeauty products. I am a licensed Esthetician and provide a multitude of skincare services. Including, Facials, Dermaplane, Chemicals Peels and more. I am also a Certified Lash Extension artist, Elleebana Lash Lift Artist and Certified Everlasting Brows Microblading Artist. Check out all the services we offer.

In addition to top-of-the-line cosmetics, I offer airbrush makeup application. I proudly use the KETT COSMETICS  airbrush makeup system. Ask anyone who has ever worn it: The results of airbrush makeup are second to none. It mimics skin’s texture, which provides a truly flawless appearance that can cover up any blemishes, even tattoos. In addition, the water-based makeup product offers up to 15 hours of wear, a great benefit for brides who need to look radiant for hours and hours.

When I first started Rawwbeauty, I did so with an eye toward  helping  brides look spectacular on their big day. Truly, I am still honored each and every time a bride asks me to be a part of her wedding. Knowing a bride will look at her wedding photos for the rest of her life, I love being able to capture her personal style and personality while making her look and feel truly spectacular. There is no greater honor than to have a former client recommend me to one of her friends for their big day.

Brides are certainly some of my most favorite clients, but I can do makeup for any occasion, including photography sessions, job interviews, television appearances, or even just a special night on the town.

I opened the Rawwbeauty Studio in 2014 and welcome all clients to visit the studio, see examples of our work, and talk with us about how we can serve you. If you can’t come to us, we’ll come to you. I live in the Birmingham, Alabama, area, but I am available to travel to any site. I can also accommodate wedding parties or groups of any size. With the addition of Rawwbeauty’s talented hair artists, we can provide a truly unique experience for your wedding day or special occasion.

When I’m not busy beautifying faces or meeting with clients about their special day, you’ll likely find me munching on sushi and relaxing with my husband, Patrick, Diva our 14-year old Lab and our precious 16-year-old cat, Dixie.

Browse my portfolio here to see examples of the artistry I’ve provided for previous clients, or contact me jackie@rawwbeauty.com or 205-533-5843 to discuss how I may be able to help you look and feel as beautiful as you truly are.



Owner, Makeup Artist


lina sims - makeup artist

Hey there, My name is Lina Sims. From what I remember, at about the age of 5 I started getting into my mom's makeup bag. Any time we were at the store I HAD to have another roll on lip gloss, different shade of glitter for my eyes, or the newest Lipsmacker scent. Fast forward to high school and I was always the friend who was doing everyone else's makeup for dances and outings, you know, thick black liner in your waterline, pencil thin eyebrows, and bronzer for days, because that was the only way to do it back then. In college I wanted to get a job at a MAC counter so I could try and break into the industry but they required a portfolio, and all I had were selfies! But I still didn't want to give up, beauty has always been my passion. 

When I was about 22 I met a precious person who is still a dear friend, she was a makeup artist. The day we met we ended up talking for hours about what she did and about my dreams of one day getting to do makeup professionally. We shared a passion for people, relationships, and beauty. She offered to let me come help at a few weddings she had booked. Naturally I was over the moon that God had opened a door for me. After assisting with a few weddings, I realized that this is what I was truly meant to do. Makeup and people are my passion! If I can make someone feel beautiful and the best version of themselves, then my mission is accomplished. I always say "I'm not here to make you beautiful, I'm here to enhance the beauty you already have”.

My friend got me a little side job doing some freelancing with Bobbi Brown. It’s there that I got a lot of training and gained knowledge about makeup in general. During my time at Bobbi Brown I was also working a full time job, which I had decided to leave because I was offered an Assistant Manager position at BareMinerals. I was a makeup artist and an Assistant Manager for them for two years. I had the opportunity of taking training courses, learning about makeup artistry and skin, traveling, and getting to build so many friendships. I am now with Rawwbeauty Studio and I love it! I have been in the industry for about 5 years now. I am thankful that I have the opportunity to continue to learn and grow as an artist, meet new people, and work with amazing clients. 

I’ve had the opportunity to do work for Birmingham Magazine, commercials, bridal boutiques, hair salons, and various photographers.

I hope to get to work with you and help you to see the beauty you already have!  


Danielle SIMS - Hairstylist

Hey everyone! My name is Danielle Sims and I am a hair stylist here at Rawwbeauty. I am also a color specialist at a salon in the greater Birmingham area, but nothing gets my creative juices flowing like a good updo! I have been with the Rawwbeauty team for a couple of years now and I love getting to work with such a talented group of artists. I can truly say there is nothing more fun to me than spending Saturdays making brides beautiful with my girls! Updos have always been a passion of mine since starting in this industry 5 years ago. It is such an amazing moment when I complete a brides style and I get to see the huge smile on their faces!  

When I'm not glamming up our brides and clients, you can find me at home playing with my toddler, or catching a good concert! Can't wait to meet you and make you feel gorgeous!


our team